Candidates for Local, Regional and State office need to build a comprehensive strategy around the Internet. Traditional mediums such as yard signs, newspaper, palm cards, and expensive direct mail are still valuable. However, political digital marketing is the most effective and affordable strategy to create name recognition, engage voters, raise donations, and get the vote out.
The last 8 years have dramatically transformed political marketing strategy. At the Presidential level, 2008 was the year of the Internet. More voters connected online than ever before. In 2012, social media emerged as the dominant channel to engage voters and get the vote out. Now in 2016, new technologies such as programmatic advertising, lead ads, and retargeting are completely changing political marketing strategies. While these strategies are being used on the national stage, they can be used effectively at a local level.
For down-ballot elections, at a city, county, regional or even state level, Internet strategy is absolutely crucial to success. A successful campaign will incorporate the following core components:
The internet strategy required to win elections at a local and regional level is unique. Rather than guessing, contact our team for a free and confidential strategy meeting.
Who Do We Work With?
The days of simply relying on traditional marketing to win local elections are gone. With a limited window to reach and engage local voters, it is critical that every digital tool is used. Our team can get your message and brand in front of hundreds to thousands of voters each day - at a price that will fit your budget.